Intégration de facebook leads avec mixpanel

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Harness the scale of Facebook’s network by advertising across its user-pool.

Export Mixpanel cohorts to Facebook Ads to use targeted advertisements in Facebook. Manage the Facebook Ads integration from the Mixpanel integrations page.

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Intégration de facebook leads avec mixpanel

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Q&A about Connect & Sync Facebook Leads with MixPanel

How to integrate Facebook Leads and MixPanel?

After we complete the integration:

  • You need to register in SaveMyLeads
  • Choose what data to transfer from Facebook to MixPanel
  • Turn on auto-update
  • Now data will be automatically transferred from Facebook to MixPanel

How long does it take to integrate Facebook Leads to MixPanel?

Depending on the system with which you will integrate, the setup time may vary and range from 5 to 30 minutes. On average, setup takes 10-15 minutes.

How much does it cost to integrate Facebook with MixPanel?

You don't need to pay anything for the integration itself, and all the functionality is available at all tariffs.You pay only for the amount of data that is actually transferred from one of your systems to another through our service.If you have a small amount of data per month, you can safely use a free plan or switch to a paid one, if necessary.

How many services ready to integration and send leads from FB?

We will have 40+ integrations ready.

Intégration de facebook leads avec mixpanel
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Intégration de facebook leads avec mixpanel

In this article, you'll learn how to set up the bridge and connect Facebook Lead Ads to Mixpanel using LeadsBridge.

Benefits

Facebook Lead Ads are a type of ads specifically designed to collect leads. In comparison to traditional ads that drive to website landing pages, with Facebook Lead Ads, the process of generating leads on Facebook is much easier. In fact, when users click on a Lead Ad on Facebook they instantly visualize a registration form to leave their data, without leaving the social network. The opt-in forms are pre-filled.

Facebook Lead Ads are optimized for mobile navigation and allow advertisers to easily collect leads from smartphones and tablets. User's data, in fact, are automatically added by Facebook which takes them from their personal profiles.

How to set up your bridge step-by-step tutorial

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

  1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
  2. You may add labels to help you identify your bridge later
  3. Choose Facebook Lead Ads as the source for your bridge
  4. Choose Mixpanel as the destination
  5. Click on the Next button

  1. Select the Facebook Ad Account, Page and the Lead Ads Form from the dropdown
  2. If you didn't add your Facebook Ad Account yet, please click on the "Add Ad Account" button or read how to connect a Facebook Ad Account.
  3. Click on the Next button

  1. Type in the integration's name in the dedicated field
  2. Enter API Secret and Access Token to connect Mixpanel with LeadsBridge
  3. Intégration de facebook leads avec mixpanel
  4. To find the API Secret and Access Token you need to follow these steps:
    1. Click the Settings gear in the upper right-hand corner of your Mixpanel project
    2. Select Project settings to see your project token for the project you’re currently viewing
    3. All management options and project access keys are available in the main Overview tab
    4. Copy/Paste these values into the Integration's fields
    Intégration de facebook leads avec mixpanel

    Each Mixpanel account could contain multiple Projects.

    Each project has its unique routing number, which we call a specific project token. Whenever you want to send data to a specific project, you'll need to specify the project token, so we know where to insert the data.

    To integrate with Mixpanel as a Source you should also insert the Webhook URL provided by LeadsBridge inside your Mixpanel account.

    Check the following documentation for further information:( OPEN LINK)

  5. Click on the Next button
  6. You'll now be able to select the destination segment to send your leads to
  7. You may choose to receive an email receipt for each incoming lead.
    Intégration de facebook leads avec mixpanel
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  8. Click on the Next button

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Mixpanel.

Underneath there's a box where you may add the information you'd like to send.

  • Check each of the Mixpanel fields available
  • Match the information you wish to pass along from Facebook Lead Ads
  • You may type the information manually and pass them as a static value
  • Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
  • You may also leave blank the box of a field's information you don't want to send through

Custom Fields

  1. If you'd like to add more fields, just look at the bottom of the page
  2. Head over the "Don't find a CRM custom field?" box
  3. Select the field you'd like to add from the dropdown list
  4. Click the Add Custom Field button
  5. Intégration de facebook leads avec mixpanel
  6. The field will appear above
  7. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

  1. To create a new test lead, fill in the required information when prompted
  2. Click Test Now
  3. To test with a real lead, switch the toogle to "Test with existing lead".
  4. Click Sync Now along the lead you'd like to send
  5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
  6. Click Finish to save your settings and turn active your bridge

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Would you like to test the connection?

You don’t need to start a campaign to test if the connection works fine, just register yourself through your Ad preview.

To do so, follow this documentation: Facebook Lead Ads Testing Tool

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Facebook Lead Ads to Mixpanel with LeadsBridge, do not hesitate to contact our Support!