I’ve written about Xfinity’s ads recently, one campaign featuring a cover version of “Walk of Life,” by Dire Straits. If you’re curious about that one, click here. But moving right along, Xfinity has a new ad promoting their mobile phone plan. The ad is called “My World.” You can take a look at the spot here: Xfinity Mobile Ad “My World” …or the alternate version:  The ad features an assortment of folks doing their own thing: riding a horse in a downtown setting, clipping a bonsai tree, smoking out a motorcycle tire, riding a unicycle, and more. The ad is set to the music of Fleetwood Mac, “Go Your Own Way” but performed by a singer named Moses Sumney. Moses can be found on screen or behind the camera. Here is a recent music video of his, followed by a music video he directed for the band Sylvan Esso. Be sure to follow Moses through the following links: Website If you’re curious about other TV ads, click here for a full list of ads I’ve researched. Thanks for stopping by! -Out of the Wilderness
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: Pop singer Becky G talks up the savings you can get when you switch from Verizon to Xfinity Mobile. HBO Max promotes its new original comedy series “Our Flag Means Death.” And Snoop Dogg hypes the redesigned Corona Extra slim can.
Data provided by iSpot.tv
Corona Extra: Nicknames: Snoop Cans Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days Impressions: 523,011,103 (13% of industry) Est. TV Spend: $2,743,733 (4% of industry) Interruption Rate: 1.28% Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: The Andy Griffith Show, SundanceTV
Brand Overview for Last 30 Days Impressions: 3,109,532 (<1% of industry) Est. TV Spend: $13,893 (<1% of industry) Interruption Rate: 0.46% Attention Index: 110 (10% fewer interruptions than avg.)
XFINITY Mobile: Comparisons Premiered on: Deep Water Salvage, Weather Channel
Brand Overview for Last 30 Days Impressions: 566,364,421 (5% of industry) Est. TV Spend: $1,594,846 (1% of industry) Interruption Rate: 2.72% Attention Index: 103 (3% fewer interruptions than avg.)
HBO Max: Our Flag Means Death Premiered on: Late Night With Seth Meyers, NBC
Brand Overview for Last 30 Days Impressions: 402,121,683 (2% of industry) Est. TV Spend: $34,267,628 (12% of industry) Interruption Rate: 2.13% Attention Index: 115 (15% fewer interruptions than avg.)
Premiered on: FOX 13 Morning News at 5am, FOX
Brand Overview for Last 30 Days Impressions: 4,429,321 (<1% of industry) Est. TV Spend: $24,717 (<1% of industry) Interruption Rate: 1.86% Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Here’s the new TV commercial for Xfinity Mobile that encourages viewers to go their own way by switching to them and saving. Advert Music: Go Your Own Way (cover) This Xfinity Mobile commercial song is a cover of the British-American rock band, Fleetwood Mac’s 1976 single ‘Go Your Own Way’. The version featured in this Xfinity ad was recorded by North Carolina singer-songwriter Moses Sumney, although his version doesn’t yet appear to have been released for download.
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During an interview, Becky G is asked if she has any advice for the viewers that she would like to give. With this opportunity presented to her, Becky G grabs the mic from the interviewer and begins to give a sales pitch to the production crew on why they need to switch to XFINITY Mobile. Citing the mobile providers' number one rating in customer satisfaction, nationwide 5G coverage, and an unlimited plan for $30 a month, Becky has been able to change the minds of the crew around her. XFINITY invites you to take the savings challenge and switch today. Have questions about this ad or our catalog? Check out our FAQ Page.
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