Who is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others?

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A. facilitator B. referent actor

C. opinion leader

D. social role player

Opinion leader refers to a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

Some experts call this group the influential or leading adopters. When these influential talk, consumers listen. Marketers try to identify opinion leaders for their products and direct marketing efforts to ward them.

Definition 2.

Opinion leader is the person who offers informal advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used. Opinion leaders are often highly confident, socially active, and frequent users of the category.

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Opinion leader refers to a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

Definition 2.

23.What is a person within a reference group who, because of special skills, knowledge,personality or other characteristics exerts influence on others called?

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Discussion

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
For which of the following products would the reference group influence be the strongest?
For which of the following products would the reference group influence be the strongest?
For which of the following products would the reference group influence be the strongest?
depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
Which of the following is NOT part of group influence?
Which of the following is NOT part of group influence?
Which of the following is not a part of group influence.