Levy, M. and Weitz, B. A. (2004) ‘Retailing Management’, McGraw-Hill, New York.
Inman, J. J. and Winer, R. S. (1998) ‘Where the rubber meets the road: A model of in-store consumer decision-making’, Working Paper, Marketing Science Institute, California Marketing, pp. 98–122.
Front-End Focus (2006) ‘Optimizing front-end merchandising’, www.gmabrands.com/news/docs/NewsRelease.cfm?DocID=165, viewed on 8th April, 2008.
Rook, D. W. and Fisher, R. (1995) ‘Normative influences on impulsive buying behaviour’, Journal of Consumer Research, Vol. 22 (December), pp. 305–313.
Article Google Scholar
Huddleston, P., Whipple, J. and VanAuken, A. (2004) ‘Food store loyalty: Application of consumer loyalty framework’, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12, No. 3, pp. 213–230.
Article Google Scholar
Cobb, C. J. and Hoger, W. D. (1986) ‘Planned versus impulse purchase behaviour’, Journal of Retailing, Vol. 62 (winter), pp. 384–409.
Google Scholar
The 1995 Point-of-Purchase Advertising Institute (POPAI), ‘Consumer Buying Habits Explored in Recently Released Summary and Analysis of 1995 POPAI Study’ in //www.422business.com/html2/articles/199603/marchcon.htm, viewed on 8th April, 2008.
Hart, C. and Davies, M. (1996) ‘The location and merchandising of nonfood in supermarkets’, International Journal of Retail and Distribution Management, Vol. 24, No. 3, pp. 17–25.
Article Google Scholar
Hoffman, L. (2006) ‘Australians battle world bulge’, The Australian, 7th February, //www.parentjury.org.au/tpj_news.asp?ContainerID=1802, viewed on 29th March, 2007.
O'Dougherty, M., Story, M. and Stang, J. (2006) ‘Observations of parent–child co-shoppers in supermarkets: Children's involvement in food selections, parental yielding, and refusal strategies’, Journal of Nutrition Education and Behaviour, Vol. 38, No. 3, pp. 183–188.
Article Google Scholar
Vijayasarathy, L. R. and Jones, J. M. (2000) ‘Intentions to shop using Internet catalogues: Exploring the effects of product types, shopping orientations, and attitudes towards computers’, Electronic Markets, Vol. 10 (January), pp. 29–38.
Article Google Scholar
Murphy, P. E. and Enis, B. M. (1986) ‘Classifying products strategically’, Journal of Marketing, Vol. 50 (July), pp. 24–42.
Article Google Scholar
Petty, R. E. and Cacioppo, J. T. (1983) ‘Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses’, Journal of Personality and Social Psychology, Vol. 37, pp. 1915–1926.
Article Google Scholar
Granbois, D. H. (1968) ‘Improving the study of consumer in-store behaviour’, Journal of Marketing, Vol. 32, pp. 28–33.
Article Google Scholar
Crosby, F. J. (1991) ‘Juggling: The Unexpected Advantages of Balancing Career and Home for Women and Their Families’, The Free Press, New York.
Hair Jr., J. F., Black, W. C., Babin, B. J., Anderson, R. E. and Tatham, R. L. (2006) ‘Multivariate Data Analysis’, 6th edn, Chapter 5, Pearson Education, Inc., Upper Saddle River, NJ.
CamWeb (2006) ‘Reward cards’, //www.cardweb.com/cf/, viewed on 13th March, 2007.
Page 2
From: Determinants of shoppers' checkout behaviour at supermarkets
| Dependent variable: FORGAIS | ||||||||
| SHMONTH | 0.959 | 0.045** | ||||||
| SHFORTN | 1.040 | 0.005* | 1.201 | 0.000 | −1.043 | 0.068 | ||
| SHWEEK | −1.721 | 0.008* | −1.515 | 0.020** | ||||
| SHMOREONE | −2.334 | 0.002* | −1.771 | 0.038** | ||||
| EXPOFTEN | −0.870 | 0.077*** | −1.270 | 0.059*** | ||||
| EXPSOMET | 2.497 | 0.000* | 2.042 | 0.000* | 2.761 | 0.000* | 2.981 | 0.000* |
| NICE | −1.487 | 0.000* | ||||||
| NOTFORGOT | 1.432 | 0.000* | ||||||
| 51–100 | −1.064 | 0.026** | −2.308 | 0.000* | ||||
| 101–150 | 1.141 | 0.009* | ||||||
| Log likelihood | −252.411 | −228.735 | −148.669 | −92.662 | ||||
| Cox&Snell R2 | 0.206 | 0.231 | 0.289 | 0.351 |
- *Significant at the 1 per cent level; **significant at the 5 per cent level; ***significant at the 10 per cent level
- In the category of DVDs and CDs (DVDCD), it also appears that an increase in the likelihood of selecting DVDs and CDs from checkouts because these items were forgotten to be picked from the aisles, increases as shoppers take greater advantage of the express line (EXPSOMET). In contrast, the likelihood of selecting DVDs and CDs from checkouts because these items were forgotten to be picked from the aisles increases as the frequency of shopping (SHWEEK, SHMOREONE) reduces. On the other hand, the likelihood of selecting DVDs and CDs from checkouts because these items were forgotten to be picked from the aisles is reduced with a low value of the weekly grocery bill (51–100).