Jenna Anderson
11/17/2021 09:56 pm EST
Since it's debut in 2012, Image Comics' Saga has been a bit of a phenomenon within the comic book community. The genre-bending space opera has legions of fans, many of whom have stayed hyped for the comic even with its several-year hiatus from publishing new issues. Ahead of the series' return this upcoming January, Saga has entered the pop culture conversation yet again — but not in the way anyone might have been expecting. A recent commercial for Taco Bell's Double Steak Grilled Cheese Burrito features two people at a train station in cosplay — cosplay of none other than Marko, one of Saga's protagonists.
Ever since the commercial first debuted, fans have wondered if it is an intentional reference to Saga, especially given the fact that the series has yet to be adapted into another medium. As the fine print at the end of the advertisement reveals, it is a deliberate reference, with series creators Brian K. Vaughan and Fiona Staples being credited. In a way, the bizarreness of the advertisement feels oddly on brand for Saga, even as Vaughan has
"I still think for now, I flatter myself to think Fiona and I are doing something that celebrates what only comics can do, which is the scope beyond a Hollywood blockbuster in terms of the visuals, but also a challenging grown-up story like you would get in a long-form TV drama," Vaughan said back in 2017. "I think it's still very difficult, with what we're trying to say and do, for that to be done in film and television."
"I remain not completely opposed to it." Vaughan added. "But for me, it's so not the goal. I would rather just keep my head down and keep making a great comic book, then get out there and chase a great adaptation."
In terms of the Saga comic, the series is expected to finally return on January 26, 2022, with the series' fifty-fifth issue.
"Other than my own family, collaborating with Fiona Staples on Saga is the most important thing in my life, so I can't thank readers and retailers enough for their patience," Vaughan said in a statement when the announcement was made. "I think our next 54 issues will be even more shocking, strange, and spectacular than the first 54, so we can't wait to be back on the shelves at your local comic shop soon."
Disclosure: ComicBook is owned by CBS Interactive, a division of Paramount. Sign up for Paramount+ by clicking here.
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The one with the two asian cosplayers dressed up with ram horns and shields. It makes no sense.
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The other one is worse. A couple meets at a beach party, they go off by themselves and just when it seems the guy will be circling the bases that night, a bell rings and she flees to a conveniently located Taco Bell. Why wasn't he invited? I'm sure he would have picked up the tab.
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A guy and girl who didn't know each other were attending a Comicon some similar nerdy event and each chose a costume from the same comic or video game or whatever. When they made eye contact, they smiled and were walking over to talk to each other; presumably the matching costumes were going to be the conversation starter and would lead to flirting and romance. Mid-stride the girl got the urge to eat a taco and changed direction towards Taco Bell.
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jamin wrote:
A guy and girl who didn't know each other were attending a Comicon some similar nerdy event and each chose a costume from the same comic or video game or whatever. When they made eye contact, they smiled and were walking over to talk to each other; presumably the matching costumes were going to be the conversation starter and would lead to flirting and romance. Mid-stride the girl got the urge to eat a taco and changed direction towards Taco Bell.
That's a girl? No way.
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couch surfer dude wrote:
jamin wrote:
A guy and girl who didn't know each other were attending a Comicon some similar nerdy event and each chose a costume from the same comic or video game or whatever. When they made eye contact, they smiled and were walking over to talk to each other; presumably the matching costumes were going to be the conversation starter and would lead to flirting and romance. Mid-stride the girl got the urge to eat a taco and changed direction towards Taco Bell.
That's a girl? No way.
Ewe
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seattle prattle wrote:
couch surfer dude wrote:
That's a girl? No way.
Ewe
One sheep has horns (ram = male), one sheep is identical but does not (ewe = female). Attraction!!!
Geez, people.
Sequel will be a reunion, in the metaverse.
Stay tuned,
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Her shield hits the trash can and the resulting noise sounds like the bell from a Taco Bell ad. This prompts her to forget all about the guy and head for a burrito. My kids also are debating the merits of this ad and whether the shield vs trash can or the buoy tipping over in the beach ad would make a sound most like a Taco Bell bell.
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Er... wrote:
Her shield hits the trash can and the resulting noise sounds like the bell from a Taco Bell ad. This prompts her to forget all about the guy and head for a burrito. My kids also are debating the merits of this ad and whether the shield vs trash can or the buoy tipping over in the beach ad would make a sound most like a Taco Bell bell.
Thanks for the explanation. I am heading to the nearest Taco Bell as I write.
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These are really dumb commercials.
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The advertising business seems to attract subhumans. And then they use Gestapo tactics to to bully cowards in corporate leadership into running with their demented ideas.
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The ad may be dumb, nonsensical, and features unattractive actors but, it has a bunch if dudes on a running site talking about it on a Saturday night. Plus, you all know that it is for Taco Bell and you went online to watch it, probably multiple viewings, in your attempt to put meaning to it. It now lives rent free in your head.
Well done, Taco Bell's ad agency! That is masterful creative work.
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Dog Trainer Elite wrote:
The ad may be dumb, nonsensical, and features unattractive actors but, it has a bunch if dudes on a running site talking about it on a Saturday night. Plus, you all know that it is for Taco Bell and you went online to watch it, probably multiple viewings, in your attempt to put meaning to it. It now lives rent free in your head.
Well done, Taco Bell's ad agency! That is masterful creative work.
Uh, you do realize you are among those here on a Saturday night taking about this? Right?
Wow
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Dog Trainer Elite wrote:
The ad may be dumb, nonsensical, and features unattractive actors but, it has a bunch if dudes on a running site talking about it on a Saturday night. Plus, you all know that it is for Taco Bell and you went online to watch it, probably multiple viewings, in your attempt to put meaning to it. It now lives rent free in your head.
Well done, Taco Bell's ad agency! That is masterful creative work.
Just consider this for a
Well, son, it appears the the let’s run posters are living in your head. Here you are on a Saturday night all worked up, posting about let’s run posters posting about Taco Bell ads. Bruh.