What is it called when each transaction entity and event is represented only once in the data?

Cards Return to Set Details

Term

What maintains information about various types of objects, events, people, and places?Data miningData modelData intelligence
Database

Definition

Term

What refers to the overall management of the availability, usability, integrity, and security of company data?Master data managementData governanceInformation integrity issues
Information inconsistency

Definition

Term

Which of the following implies that aggregate or summary information is in agreement with detailed information?CompletenessAccuracyConsistency
Uniqueness

Definition

Term

Complete information asks if there is a value missing from the information.True
False

Definition

Term

A foreign key is a field (or group of fields) that uniquely identifies a given entity in a tableTrue
False

Definition

Term

Information integrity issues occur when a system produces incorrect, inconsistent, or duplicate data.True
False

Definition

Term

There are three primary data models for organizing information including the hierarchical, network, and relational database models.True
False

Definition

Term

Why do relational databases use primary keys and foreign keys?To create an attribute.To create logical relationships.To create physical relationships.
To create an entity.

Definition

To create logical relationships.

Term

Which of the following would not be considered part of the complete characteristic of high-quality information?Is a value missing from the personal information?Is the area code missing for the phone information?Is the address incomplete?
Is each transaction represented only once in the information?

Definition

Is each transaction represented only once in the information?

Term

What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performing of daily operational tasks?QualityTimelinessTransactional information
Analytical information

Definition

Transactional information

Term

Which of the following are examples of transactional information?Airline tickets and sales growth spreadsheets.Trends and sales statistics.Product sales results, grocery receipts, and growth projections.
Airline ticket, sales receipts, and packing slips.

Definition

Airline ticket, sales receipts, and packing slips.

Term

Organizational information comes at the same level, formats, and granularitiesTrue
False

Definition

Term

What is immediate, up-to-date information?Real-time systemsInformation governanceInformation granularity
Real-time information

Definition

Term

Which of the below does not represent a company that requires up-to-the-second information?Stock tradersConstruction companies911 response
Banks

Definition

Term

Data validation includes the tests and evaluations used to determine compliance with data governance polices to ensure correctness of data.True
False

Definition

Term

Metadata provides details about data. For example, metadata for an image could include its size, resolution, and date createdTrue
False

Definition

Term

Accurate information asks if the aggregate or summary information is in agreement with detailed information.True
False

Definition

Term

What is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems?Information integrity issuesMaster data managementInformation inconsistency
Data governance

Definition

Term

What is the term for the tests and evaluations used to determine compliance with data governance policies to ensure correctness of data?Data validationData stewardData stewardship
Data gap analysis

Definition

Term

Which of the following occurs when a system produces incorrect, inconsistent, or duplicate data?Data mining issueData control issueInformation inconsistency issue
Information integrity issue

Definition

Information integrity issue

Term

The four primary traits of the value of information are levels, formats, granularities, and type.True
False

Definition

Term

Most people request real-time information without understanding that continual ________ is one of its biggest pitfalls.ClusteringImprovementsCleansing
Change

Definition

Term

What is the term for the time it takes for data to be stored or retrieved?Data validationData latencyData gap analysis
Data governance

Definition

Term

Primary key is a field (or group of fields) that uniquely identifies a given record in a table.True
False

Definition

Term

A primary key is the smallest or basic unit of information.True
False

Definition

Term

Real-time systems provide real-time information in response to requestsTrue
False

Definition

Term

Attributes (also called columns or fields) are the data elements associated with an entity.True
False

Definition

Term

Which of the following represents the different information formats?Executives, managers, operational employeesDocument, presentation, spreadsheet, databaseIndividual, department, enterprise
Detail, summary, aggregate

Definition

Document, presentation, spreadsheet, database

Term

Information granularity refers to the extent of detail within the information (fine and detailed or coarse and abstract).True
False

Definition

Term

What is a data steward responsible for?Ensuring policies and procedures are implemented across the organization.Acting as a liaison between the MIS department and the business.Both A and B.
None of these.

Definition

Term

What are the two different categories for information type?Analytical and analysisTransactional and analysisAnalytical and productive
Transactional and analytical

Definition

Transactional and analytical

Term

A backward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.True
False

Definition

Term

What encompasses all organizational information and its primary purpose is to support the performing of managerial analysis tasks?TimelinessTransactional informationAnalytical information
Quality

Definition

Term

What is the term for when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might existData validationData gap analysisData stewardship
Data steward

Definition

Term

Timely information asks if each transaction and event is represented only once in the information.True
False

Definition

Term

Entities are the data elements associated with an attribute.True
False

Definition

Term

Determining if a name is spelled correctly is an example of an accurate characteristic of high-quality information.True
False

Definition

Term

Relational database model stores information in the form of logically related two-dimensional tables.True
False

Definition

Term

Organizational information has three characteristics: timeliness, quality, and governance.True
False

Definition

Term

Data element (or data field) is the smallest, or basic, unit of information.True
False

Definition

Term

A data point is an individual item on a graph or chart.True
False

Definition

Term

What is a central location in which data is stored and managed?RepositoryData aggregationData broker
Data warehouse

Definition

Term

What is a data map?An approach to business governance that values decisions that can be backed up with verifiable data.A storage repository that holds a vast amount of raw data in its original format until the business needs it.A business that collects personal information about consumers and sells that information to other organizations.
A technique for establishing a match, or balance, between the source data and the target data warehouse

Definition

A technique for establishing a match, or balance, between the source data and the target data warehouse

Term

A repository is a central location in which data is stored and managed.True
False

Definition

Term

A data warehouse is a ________ collection of information, gathered from many different ________ databases, that supports business analysis activities and decision-making tasksPhysical, operationalPhysical, transactionalLogical, operational
Logical, transactional

Definition

Term

What is a business that collects personal information about consumers and sells that information to other organizations?RepositoryData aggregationData broker
Data warehouse

Definition

Term

What is a data broker?A technique for establishing a match, or balance, between the source data and the target data warehouse.A storage repository that holds a vast amount of raw data in its original format until the business needs it.A business that collects personal information about consumers and sells that information to other organizations.
An approach to business governance that values decisions that can be backed up with verifiable data.

Definition

A business that collects personal information about consumers and sells that information to other organizations.

Term

The primary purpose of a data warehouse is to ________.Interface between the computer and employeesOrganize departmentsCombine strategic information
All of these

Definition

Combine strategic information

Term

A data lake is a business that collects personal information about consumers and sells that information to other organizations.True
False

Definition

Term

What determines the accuracy and completeness of organizational data?Data intelligence auditData quality auditData quantity audit
Data accuracy audit

Definition

Term

Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete informationTrue
False

Definition

Term

Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. Ensuring gender is referenced the same way is an example of ________.Information scalingStandardizing protocolsStandardizing information
Streamlining data points

Definition

Standardizing information

Term

A data mart is the process of analyzing data to extract information not offered by the raw data alone.True
False

Definition

Term

The complete removal of dirty data from a source is practical and possible.True
False

Definition

Term

Which of the following is the common term for the representation of multidimensional information?Block CubeSquare
Column

Definition

Term

What is extraction, transformation, and loading?It is a process of entering data, tracking data, and loading it into a databaseIt is a process that is performed at the beginning of the data mining modelIt is a process that is performed at the end of the data warehouse model prior to putting the information in a cube
It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse

Definition

It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse

Term

Which of the following contains a subset of data warehouse information?Data poolData minerData analyzing tool
Data mart

Definition

Term

What is an organized collection of data?Dirty dataData setData map
Data point

Definition

Term

Many organizations find themselves in the position of being data rich and information poor. Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.True
False

Definition

Term

What is it called when a manager has too much data and information to make a decision?Data rich, communication poorData rich, information poorData rich, intelligence
Data rich, content poor

Definition

Data rich, information poor

Term

Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?Setting strategic direction is critical for planning and creating solid business strategies.A historical perspective offers important variables for determining trends and patterns.Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
None of these.

Definition

A historical perspective offers important variables for determining trends and patterns.

Term

What is a collection of data from various sources for the purpose of data processing?Data brokerData warehouseRepository
Data aggregation

Definition

Term

BI can help managers with ________, where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.Data-driven decision managementComparative analysisCompetitive monitoring
Source data

Definition

Term

Which of the following is a problem associated with dirty data?Non formatted dataIncorrect dataMisleading data
All of these

Definition

Term

How would the health care industry use business intelligence?Understand customer credit card usage and nonpayment rates.Compare the demographics of patients with critical illnesses.Analyze popular vacation locations with current flight listings.
Predict claim amounts and medical coverage costs.

Definition

Compare the demographics of patients with critical illnesses.

Term

What do data warehouses support?OLTPOnly OLAPOnly analytical processing
OLAP and analytical processing

Definition

OLAP and analytical processing

Term

What is a storage repository that holds a vast amount of raw data in its original format until the business needs it?Data pointData lakeData map
Data broker

Definition

Term

Which of the following is an example of an external database in the data warehouse model?Sales informationCompetitor informationMarketing information
All of these

Definition

Term

A data broker is an individual item on a graph or a chart.True
False

Definition

Term

Which of the following occurs during data cleansing?Clean redundant customer dataClean accurate dataClean correct data
Clean data marts

Definition

Clean redundant customer data

Term

How would the airline industry use business intelligence?Understand customer credit card usage and nonpayment rates.Compare the demographics of patients with critical illnesses.Predict claim amounts and medical coverage costs.
Analyze popular vacation locations with current flight listings.

Definition

Analyze popular vacation locations with current flight listings.

Term

Effective data-driven decision management is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation.True
False

Definition

Term

How would the law enforcement industry use business intelligence?Track crime patterns, locations, and criminal behavior.Analyze customer demographics.Predict sales, inventory levels, and distribution.
Predict hardware failures.

Definition

Track crime patterns, locations, and criminal behavior

Term

ETL, within a data warehouse model, stands for exit, track, and load.True
False

Definition

Term

A data warehouse is a logical collection of information, gathered from many different operational databases, that supports business analysis activities and decision-making tasks.True
False

Definition

Term

Which of the following is not a dirty data problem?Inaccurate data.Specific data.Nonintegrated data.
Duplicate data.

Definition

Term

The primary purpose of a data warehouse is to perform transactional processes.True
False

Definition

Term

What are the primary differences between a data warehouse and a data mart?Data warehouses make quick decisions; data marts make slow decisions.Data warehouse tackle ethical issues; data marts tackle hypothetical issues.Data warehouses have a physical focus; data marts have logical focus.
Data warehouses have a more organization wide focus; data marts have functional focus

Definition

Data warehouses have a more organization wide focus; data marts have functional focus.

Term

Data aggregation is the collection of data from various sources for the purpose of data processing.True
False

Definition

Term

What is a technique for establishing a match, or balance, between the source data and the target data warehouse?Dirty dataData mapData set
Data point

Definition

Term

Which of the following is not a common form of data mining analysis?ClassificationDivision organizationEstimation
Clustering

Definition

Term

Regression is a statement about what will happen or might happen in the future such as future sales or employee turnover.True
False

Definition

Term

In terms of big data what is veracity?Analysis of streaming data as it travels around the Internet.Different forms of structured and unstructured data.Uncertainty of data, including biases, noise, and abnormalities.
Scale of data.

Definition

Uncertainty of data, including biases, noise, and abnormalities

Term

What is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools?Distributed computingAdvanced analyticsData scientist
Big data

Definition

Term

A data miner is a business analytics specialist who uses visual tools to help people understand complex data.True
False

Definition

Term

What is the function of web analytics?Analyze structured data associated with a website.Analyze unstructured data associated with websites to identify consumer behavior and website navigation.Filter information, both structured and unstructured, to help identify strong web customers.
None of the above.

Definition

Analyze unstructured data associated with websites to identify consumer behavior and website navigation.

Term

What is distributed computing?Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.Processes and manages algorithms across many machines in a computing environment.A business analytics specialist who uses visual tools to help people understand complex data.
Occurs when the user goes into an emotional state of over analysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Definition

Processes and manages algorithms across many machines in a computing environment.

Term

What analyzes unstructured data to find trends and patterns in words and sentences?Text analyticsStructured dataUnstructured data
Web analytics

Definition

Term

Data visualization tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more.True
False

Definition

Term

In terms of big data what is volume?Scale of data.Analysis of streaming data as it travels around the Internet.Uncertainty of data, including biases, noise, and abnormalities.
Different forms of structured and unstructured data

Definition

Term

Which of the following use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?Data analysis toolsData-mining toolsData integrity tools
Electronic analysis tools

Definition

Term

Velocity includes different forms of structured and unstructured data.True
False

Definition

Term

What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?InformingBusiness intelligence dashboardsData visualization tools
Infographics

Definition

Term

What is social media analytics?The analysis of text flowing across the Internet, including unstructured text from blogs and messages.The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
The analysis of unstructured data to find trends and patterns in words and sentences.

Definition

The analysis of text flowing across the Internet, including unstructured text from blogs and messages.

Term

Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making.True
False

Definition

Term

What is the process of analyzing data to extract information not offered by the raw data alone?Data integrityData extractionData mart analysis
Data mining

Definition

Term

What processes and manages algorithms across many machines in a computing environment?Advanced analytics Distributed computingData scientist
Big data

Definition

Term

What is affinity grouping analysis?Reveals the relationship between variables along with the nature and frequency of the relationships.Segmentation of a heterogeneous population of more homogeneous subgroups.Determination of values for an unknown continuous variable behavior or estimated future value.
Assignment of records to one of a predefined set of classes.

Definition

Reveals the relationship between variables along with the nature and frequency of the relationships.

Term

Time-series information is time-stamped information collected at a particular frequency.True
False

Definition

Term

What is the function of a data scientist?To collect large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.To focus on forecasting future trends and produce insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.To process and manage algorithms across many machines in a computing environment.
To extract knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information.

Definition

To extract knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information.

Term

What is an outlier?A data value that is numerically distant from most of the other data points in a set of data.A program that processes and manages algorithms across many machines in a computing environment.An emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
The application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value.

Definition

A data value that is numerically distant from most of the other data points in a set of data.

Term

What determines values for an unknown continuous variable behavior or estimated future value?ClusteringEstimation analysisClassification
Affinity grouping

Definition

Term

What is the application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value?Fast dataCubeOutlier
Analysis paralysis

Definition

Term

Variety includes different forms of structured and unstructured data.True
False

Definition

Term

Distributed computing focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.True
False

Definition

Term

Association detection analysis reveals the relationship between variables along with the nature and frequency of the relationship.True
False

Definition

Term

Which of the following forms of data mining assigns records to one of a predefined set of classes?Classification analysisAffinity grouping analysisEstimation analysis
Clustering analysis

Definition

Term

Infographics can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time.True
False

Definition

Term

What is a data artist?A business analytics specialist who uses visual tools to help people understand complex data.Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.Processes and manages algorithms across many machines in a computing environment.
Occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Definition

A business analytics specialist who uses visual tools to help people understand complex data

Term

What is a common association detection analysis technique for analyzing certain items to detect customers' buying behavior and predict future behavior?Drill-down basket analysisMarket basket analysisClustering factors
Mashup technology

Definition

Term

What are the two main objectives associated with data mining?Uncovering intelligence and unstructured data issues.Uncovering tactics and plans.Uncovering competitors and market advantages.
Uncovering trends and patterns.

Definition

Uncovering trends and patterns.

Term

What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?InformingInfographicsBusiness intelligence dashboards
Data visualization

Definition

Term

What is speech analytics?The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.The analysis of text flowing across the Internet, including unstructured text from blogs and messages.The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.
The analysis of unstructured data to find trends and patterns in words and sentences.

Definition

The analysis of recorded calls to gather information—brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.

Term

Association detection occurs when the user goes into an emotional state of over analysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.True
False

Definition

Term

Web analytics analyzes unstructured data to find trends and patterns in words and sentences.True
False

Definition

Term

What are forecasts?A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.Predictions based on time-series information.A statement about what will happen or might happen in the future such as future sales or employee turnover.
A statistical process for estimating the relationships among variables.

Definition

Predictions based on time-series information.

Term

Optimization is a statistical process for estimating the relationships among variablesTrue
False

Definition

Term

What occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome?Analysis paralysisDistributed computingData artist
Advanced analytics

Definition

Term

Volume includes the uncertainty of data, including biases, noise, and abnormalities.True
False

Definition

Term

Big data is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools.True
False

Definition

Term

Chuck Biggs has been hired to oversee all of the plans that the city of Denver has created to expand its train transportation system by adding six more lines to the metro area. Chuck will be responsible for planning the project, managing the processes, and finalizing each new line as it is completed. How would you categorize the majority of the decisions Chuck will have to make to complete his job?Semistructured decisionsStructured decisionsStrategic decisions
Unstructured decisions

Definition

Term

One of the most important and challenging questions confronting managers today is how to lay the foundation for tomorrow's success while competing to win in today's business environment.True
False

Definition

Term

Which of the following is considered a managerial decision or semistructured decision?Determining how many employees are out sick.Determining the impact of last month's marketing campaign.Tracking how much inventory is in the warehouse.
Investigating why payroll is having problems running.

Definition

Determining the impact of last month's marketing campaign.

Term

Which of the following is a not a type of organizational information system?Analysis processing systemDecisions support systemTransactional processing system
Executive information system

Definition

Analysis processing system

Term

What must managers be able to do to compete in today's global marketplace?Make decision that can help forecast future business requirements.Make decision that can help forecast future business needs.Make decisions to gain competitive advantages.
All of these.

Definition

Term

What do cargo transport systems, book distribution centers, the video game market, a flu epidemic, and an ant colony have in common?They are all expert systems and thus share some characteristics.They are all genetic algorithm systems and thus share some characteristics.They are all neural network systems and thus share some characteristics.
They are all complex adaptive systems and thus share some characteristics.

Definition

They are all complex adaptive systems and thus share some characteristics.

Term

Intelligent systems are various commercial applications of artificial intelligence.True
False

Definition

Term

Augmented reality is a wearable computer with an optical head-mounted display (OHMD).True
False

Definition

Term

Augmented reality is the viewing of the physical world with computer-generated layers of information added to it.True
False

Definition

Term

At the operational level, employees develop, control, and maintain core business activities required to run the day-to-day operations.True
False

Definition

Term

Which type of AI system assigns values of 0 and 1 to vague or ambiguous information?Fuzzy logicIntelligent agentsGenetic algorithms
Artificial intelligence

Definition

Term

Which of the following would you include as decisions and responsibilities typically found at the operational level of a company?Maintain core business activities required to run the day-to-day operations.Control core business activities required to run the day-to-day operations.Develop core business activities required to run the day-to-day operations.
All of these.

Definition

Term

Visualization produces graphical displays of patterns and complex relationships in large amounts of data.True
False

Definition

Term

Which of the following is considered an unstructured decision or strategic decision?Creating the employee weekly production scheduleReordering inventoryCreating the employee weekly staffing schedule
Deciding to enter a new market

Definition

Deciding to enter a new market

Term

Which of the following would not be found in a digital dashboard for a manufacturing team?A hot list of key performance indicators, refreshed every 15 minutes.An Excel spreadsheet with cost analysis data.A graph of stock market prices.
A running line graph of planned versus actual production for the past 24 hours.

Definition

An Excel spreadsheet with cost analysis data.

Term

Data collection, solution generation, and solution implementation are all concepts associated which of the following processes?The four-step decision making process.The four-step problem solving process.The six-step problem solving process.
The six-step decision making process.

Definition

The six-step decision making process.

Term

Strategic decisions are highly structured decisionsTrue
False

Definition

Term

Operational decisions are considered structured decisions.True
False

Definition

Term

What is a category of AI that attempts to emulate the way the human brain works?Artificial intelligenceNeural networkExpert systems
Intelligent system

Definition

Term

Source documents are the original transaction recordsTrue
False

Definition

Term

A pivot rotates data to display alternative presentations of the dataTrue
False

Definition

Term

Fuzzy logic is the process within a genetic algorithm of randomly trying combinations and evaluating the success (or failure) of the outcome.True
False

Definition

Term

As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using many different perspectives to identify different ways to improve his division. Which of the following common digital dashboard capabilities is Jerry using to analyze his department's success?Slice-and-DiceConsolidationPivot
Drill-down

Definition

Term

What is a common tool that is used to support visualizations and tracks KPIs and CSFs by compiling information from multiple sources?ModelsDigital dashboardsNeural networks
Verified graphs

Definition

Term

At the operational level, employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change.True
False

Definition

Term

Andy Benton works at the local Starbucks coffee shop and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?ManagerialStrategic Operational
Owner

Definition

Term

Digital dashboards offer consolidation, drill-down, and slice-and-dice capabilities.True
False

Definition

Term

Van Lines Inc. is a large corporation operating in all 50 states. Jim Poulos is the regional manager overseeing the western division, which includes Utah, Colorado, Idaho, Montana, Wyoming, and Nevada. Jim receives data from his managers in each state which he loads into his digital dashboard for analysis of his entire western division. What digital dashboard capability is Jim primarily using?Drill-downConsolidationIntelligent system
Slice-and-dice

Definition

Term

What is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users?Artificial intelligenceNeural networkIntelligent agent
Intelligent system

Definition

Term

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?DSS, TPS, EISEIS, DSS, TPSTPS, DSS, EIS
None of these, it varies from organization to organization.

Definition

Term

Bill Schultz works at a high power investment firm in Los Angeles. Bill is responsible for promoting the firm's vision and creating the companywide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Bill?StrategicOperationalOwner
Managerial

Definition

Term

Which of the following is offered by a digital dashboard?Slice-and-DiceConsolidationDrill-down
All of these

Definition

Term

A model is a simplified representation or abstraction of reality.True
False

Definition

Term

MIS support systems rely on models for computational and analytical routines that mathematically express relationships among variables.True
False

Definition

Term

As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using aggregation techniques allowing him to see simple roll-ups to complex groupings of interrelated information. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success?PivotDrill-downSlice-and-Dice
Consolidation

Definition

Term

Virtual workplace is the viewing of the physical world with computer-generated layers of information added to it. True False

Definition

Term

Managers use transactional information when making structured decisions at the operational level.True
False

Definition

Term

A neural network is a category of efficiency metrics that attempts to measure the way the human brain works.True
False

Definition

Term

The structure of a typical organization is similar to a pyramid, with different levels that require one consistent type of information to assist with all managerial decision making.True
False

Definition

Term

Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the store, creating the work schedules, processing payroll, overseeing sales and inventory, and training employees. At what level of the organizational pyramid would you categorize Jenny?ManagerialOperationalOwner
Strategic

Definition

Term

Investment companies use genetic effectiveness metrics to help in trading decisions.True
False

Definition

Term

Asking how many employees are out sick is a type of operational question.True
False

Definition

Term

Which of the following is the most commonly used form of AI in the business arena?Expert systemNeural networkArtificial intelligence
Intelligent system

Definition

Term

Sensitivity analysis, what-if analysis, optimization analysis, and market basket analysis are the common DSS analysis techniques.True
False

Definition

Term

Electronic data interchange occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.True
False

Definition

Term

Inventory cycle time is the time it takes to manufacture a product and deliver it to the retailer.True
False

Definition

Term

Which of the following questions can logistics help a company answer?What is the optimal way to place items in the warehouse for picking and packing?What is the quickest way to deliver products to our customers?What is the optimal path to an item in the warehouse?
All of these.

Definition

Term

Effective and efficient supply chain management systems can enable an organization to decrease the power of its buyers.True
False

Definition

Term

Inventory turnover is an unfilled customer order for a product that is out of stock.True
False

Definition

Term

The bullwhip effect occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.True
False

Definition

Term

What is supply chain event management (SCEM)?Enables an organization to react more quickly to resolve supply chain issues.Allows an organization to reduce the cost and time required during the design process of a product.Helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.
Applies technology to the activities in the order life cycle from inquiry to sale.

Definition

Enables an organization to react more quickly to resolve supply chain issues

Term

Inventory cycle time is the frequency of inventory replacement.True
False

Definition

Term

Inbound logistics acquires raw materials and resources and distributes them to manufacturing as required.True
False

Definition

Term

Cradle-to-grave provides logistics support throughout the entire system or life of the product.True
False

Definition

Term

Collaborative demand planning helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.True
False

Definition

Term

A back order is an unfilled customer order for a product that is out of stock.True
False

Definition

Term

The customer's customer is upstream in the supply chain.True
False

Definition

Term

What allows an organization to reduce the cost and time required during the design process of a product?Supply chain event managementCollaborative demand planningCollaborative engineering
Selling chain management

Definition

Collaborative engineering

Term

Materials are transformed into semi finished and finished products—the organization's own production processes.True
False

Definition

Term

Which of the following is not one of the five basic components of supply chain management?SourceDeliver Analyze
Plan

Definition

Term

Electronic data interchange (EDI), is a standard format for the electronic exchange of information between supply chain participants.True
False

Definition

Term

What uses electronic tags and labels to identify objects wirelessly over short distances?RFID3D PrintingRobotics
Drones

Definition

Term

Materials management is the purchasing of goods and services to meet the needs of the supply chain. True False

Definition

Term

What promotes serialization or the ability to track individual items by using the unique serial number associated with each RFID tag?Maker movementRFID electronic product codeComputer-aided design/computer-aided manufacturing
Makerspace

Definition

RFID electronic product code

Term

Outbound logistics distributes goods and services to customers.True
False

Definition

Term

Where would you find the suppliers' supplier in a typical supply chain?DownstreamIn the middle Upstream
Not on the supply chain

Definition

Term

Radio-frequency identification (RFID) uses electronic tags and labels to identify objects wirelessly over short distances.True
False

Definition

Term

Customer order cycle time is the time it takes to manufacture a product and deliver it to the retailer.True
False

Definition

Term

Supply chain event management applies technology to the activities in the order life cycle from inquiry to sale.True
False

Definition

Term

Which of the following is not one of the five basic components of supply chain management?SourcePlan Cost
Deliver

Definition

Term

Procurement is the purchasing of goods and services to meet the needs of the supply chainTrue
False

Definition

Term

What is an RFID's electronic product code?Promotion of serialization or the ability to track individual items by using the unique serial number associated with each RFID tag.System used to create the digital designs and then manufacture the products.A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.

Definition

Promotion of serialization or the ability to track individual items by using the unique serial number associated with each RFID tag.

Term

RFID supports procurement. True False

Definition

Term

Logistics includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain.True
False

Definition

Term

What is the maker movement?Systems used to create the digital designs and then manufacture the products. A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.
Serialization of or the ability to track individual items by using the unique serial number associated with each RFID tag.

Definition

A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things

Term

What can effective and efficient supply chain management systems enable an organization to accomplish?Increase switching costs to reduce the threat of substitute products or servicesDecrease the power of its buyersIncrease its supplier power
All of these

Definition

Term

Drones include a process that builds—layer by layer in an additive process—a three-dimensional solid object from a digital model.True
False

Definition

Term

Robotics focus on creating artificial intelligence devices that can move and react to sensory input.True
False

Definition

Term

Which of the following questions can procurement help a company answer?What is the optimal path to an item in the warehouse?What is the quickest way to deliver products to our customers?What is the optimal way to place items in the warehouse for picking and packing?
How can we guarantee that our raw materials meet production needs?

Definition

How can we guarantee that our raw materials meet production needs?

Term

upply chain visibility is the ability to view all areas up and down the supply chain.True
False

Definition

Term

Supply chain execution systems ensure supply chain cohesion by automating the different activities of the supply chain.True
False

Definition

Term

Inventory cycle time is the agreed upon time between the purchase of a product and the delivery of the product.True
False

Definition

Term

What is computer-aided design/computer-aided manufacturing (CAD/CAM)?A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.Systems are used to create the digital designs and then manufacture the products.Promotes serialization or the ability to track individual items by using the unique serial number associated with each RFID tag.
A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.

Definition

Systems are used to create the digital designs and then manufacture the products

Term

What is a makerspace?A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things.Systems are used to create the digital designs and then manufacture the products.Serialization of or the ability to track individual items by using the unique serial number associated with each RFID tag.
A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.

Definition

A community center that provides technology, manufacturing equipment, and educational opportunities to the public that would otherwise be inaccessible or unaffordable.

Term

Customer data management is a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.True
False

Definition

Term

What divides a market into categories that share similar attributes such as age, location, gender, habits, and so on?Call scripting systemUplift modelingContact center
Customer segmentation

Definition

Term

Employee relationship management (ERM) provides web-based self-service tools that streamline and automate the human resource department.True
False

Definition

Term

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?Operational CRMAnalytical CRMList generators CRM
Website personalization

Definition

Term

Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis.True
False

Definition

Term

Which of the following operational CRM technologies does the marketing department typically use?Contact center, cross-selling and up-selling, web-based self-serviceContact center, web-based self-service, call scriptingList generator, opportunity management, cross-selling and up-selling
List generator, campaign management, cross-selling and up-selling

Definition

List generator, campaign management, cross-selling and up-selling

Term

Contact management falls under the category of the customer service department's CRM tools.True
False

Definition

Term

What is increasing the value of the sale?Campaign management systemCross-sellingCustomer service and support
Up-selling

Definition

Term

Customer service and support (CSS) is a part of operational CRM that automates service requests, complaints, product returns, and information requests.True
False

Definition

Term

Opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales.True
False

Definition

Term

What compiles customer information from a variety of sources and segments the information for different marketing campaigns?Up-sellingCross-sellingCampaign management system
List generator

Definition

Term

What is predictive dialing?Directs customers to use touch-tone phones or keywords to navigate or provide informationAutomatically dials outbound calls and when someone answers, the call is forwarded to an available agentA phone switch routes inbound calls to available agents
All of these

Definition

Automatically dials outbound calls and when someone answers, the call is forwarded to an available agent

Term

What provides web-based self-service tools that streamline and automate the human resource department?Supplier relationship managementEmployee relationship managementPartner relationship management
All of these

Definition

Employee relationship management

Term

Interactive voice response automatically dials outbound calls and forwards answered calls to an available agent.True
False

Definition

Term

What is a place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone?Uplift modelingWeb-based Self-serviceContact center
Call scripting system

Definition

Term

What is McDonald's performing when it asks its customers if they would like to super-size their meals?Up-sellingDown-sellingCross-selling
Campaign management

Definition

Term

Click-to-talk functions allow customers to click on a button and talk with a representative via the Internet.True
False

Definition

Term

List generators fall under the category of the sales department's CRM tools.True
False

Definition

Term

Automatic call distribution directs customers to use touch-tone phones or keywords to navigate or provide information.True
False

Definition

Term

Cross-selling is increasing the value of the sale.True
False

Definition

Term

What is a part of operational CRM that automates service requests, complaints, product returns, and information requests? Customer service and supportCampaign management systemCross-selling
Up-selling

Definition

Customer service and support

Term

What maintains customer contact information and identifies prospective customers for future sales?Sales force automation CRM systemContact management CRM systemOpportunity management CRM system
Sales management CRM system

Definition

Contact management CRM system

Term

What automates each phase of the sales process, helping individual sales representatives coordinate and organize all of their accounts?Contact management CRM systems.Sales management CRM systems.Opportunity management CRM systems.
All of these.

Definition

Sales management CRM systems.

Term

What is automatic call distribution?Automatically dials outbound calls and when someone answers, the call is forwarded to an available agentA phone switch routes inbound calls to available agentsDirects customers to use touch-tone phones or keywords to navigate or provide information
All of these

Definition

A phone switch routes inbound calls to available agents

Term

Which of the following is a common customer service CRM metric?Number of marketing campaigns.Number of new prospective customers.Revenue generated by marketing campaigns.
Average time to resolution.

Definition

Average time to resolution.

Term

What accesses organizational databases that track similar issues or questions and automatically generate the details to the representative who can then relay them to the customer?Call scriptingContact centerWeb-based self-service
Website personalization

Definition

Term

What targets sales opportunities by finding new customers or companies for future sales?Opportunity management systemSales force automation systemSales management system
Contact management system

Definition

Opportunity management systemAnswers: Correct Opportunity management systemSales force automation systemSales management system
Contact management system

Term

Which of the following represents sales force automation?Selling larger products or services to a customer.Helping an organization identify its customers across applications.A system that automatically tracks all of the steps in the sales process.
Selling additional products or services to a customer.

Definition

A system that automatically tracks all of the steps in the sales process.

Term

Which of the following is a common marketing CRM metric?Cost per interaction by marketing campaign.Average number of service calls per day.Average time to resolution.
Number of new prospective customers.

Definition

Cost per interaction by marketing campaign.

Term

What is selling additional products or services to an existing customer?Cross-sellingCampaign management systemUp-selling
Customer service and support

Definition

Term

What is interactive voice response (IVR)?A phone switch routes inbound calls to available agentsAutomatically dials outbound calls and when someone answers, the call is forwarded to an available agentDirects customers to use touch-tone phones or keywords to navigate or provide information
All of these

Definition

Directs customers to use touch-tone phones or keywords to navigate or provide information

Term

Which of the following operational CRM technologies does the customer service department typically use?List generator, opportunity management, cross-selling and up-sellingSales management, contact management, opportunity managementList generator, campaign management, cross-selling and Up-selling
Contact center, web-based self-service, call scripting

Definition

Contact center, web-based self-service, call scripting

Term

Employee relationship management focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects.True
False

Definition

Term

Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?Sales management systemSales force automation systemContact management system
Opportunity management system

Definition

Sales force automation system

Term

Analytical CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customersTrue
False

Definition

Term

Call scripting occurs when a customer service representative answers customer inquiries and solves problems by email and IMing.True
False

Definition

Term

What allows customers to use the web to find answers to their questions or solutions to their problems?Web-based self-serviceContact centerCall scripting
Website personalization

Definition

Term

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.True
False

Definition

Term

What discovers optimal sales channels by selecting the right partners and identifying mutual customers?Partner relationship managementSupplier relationship managementEmployee relationship management
All of these

Definition

Partner relationship management

Term

Which of the following is not a current CRM trend?Distributor relationship managementPartner relationship managementEmployee relationship management
Supplier relationship management

Definition

Distributor relationship management

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