Is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter hour period within a reported daypart?

With more than a decade of measurement expertise, Triton’s streaming audio and podcast measurement solutions are best-in-class, providing the world's most reliable and validated data around how, when, and where streaming audio and podcast content is being consumed. Additionally, Triton's Metrics API enables publishers to seamlessly access data from the Explore view of Webcast Metrics, Streaming Metrics, and Podcast Metrics directly within their internal data warehouse and BI dashboards.

The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data, providing an enhanced service to eligible publishers which have been certified to meet a broader set of technical and operational requirements and which are subject to third-party audit. Webcast Metrics publishers receive access to an expanded set of metrics that have been validated through an enhanced process, including audio consumption by daypart, device type, geography, distribution platform, audience detail, and more.

Triton's Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. Subject to a third-party audit, audio publishers around the world trust Webcast Metrics data to analyze the consumption of their content.

Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.

Webcast Metrics is census based, providing the most accurate and consistent audience data across all devices and players. No samples, surveys, or panels are utilized.

Webcast Metrics provides the audio industry with the Global audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.

Utilize our Metrics API to seamlessly access data from the Explore view of Webcast Metrics directly within your company's data warehouse and BI dashboards.

We pride ourselves on meeting industry standards so that you have the most accurate and reliable data as it relates to the consumption of your audio content.

The number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period.

Number of sessions that were active, with a duration of at least one minute in total and any duration within the reported time period.

The total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period.

The Total Listening Hours (TLH) divided by hours in the reported time period.

The average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute time period.

The number of unique listeners within the market for at least five total minutes.

The MethodologyView the Rankers

Webcast Metrics Local is a market-specific version of the Webcast Metrics audience measurement platform, providing credible, third-party data that enables agencies and advertisers to evaluate online audiences at the local level.

Webcast Metrics Local data is integrated into agency buying platforms, including Strata, Mediaocean, Telmar, and Imagine Communications, enabling media buyers to efficiently add premium audio inventory to their buys.

Webcast Metrics Local data is comparable to broadcast audience estimates, and includes audience metrics by daypart, age, and gender.

Webcast Metrics Local data reports follow the PPM reporting calendar, releasing 13 rankers throughout each year.

Webcast Metrics Local provides local market MSA data for audio streaming planning and buying.

Our Webcast Metrics service adheres to the measurement guidelines issued by the Interactive Advertising Bureau.

Number of unique listeners within the market for at least five total minutes.

Unique listeners within the MSA as a percentage of the MSA demographic population.

Average number of listeners within an MSA with at least 5 minutes of listening within a 15-minute period.

AQH listeners within an MSA as a percentage of the MSA demographic population.

The industry's leading publishers from around the world rely on Triton's streaming audio metrics to understand the consumption of their audio streams by daypart, device, geography, distribution platform and more across a number of internet-connected devices including smart speakers, desktop computers, mobile, TV, and tablets.

Monitor your audience in real-time to gain an understanding of how various programming impacts traffic and listening patterns.

Leverage our insightful Explore dashboard to view consumption metrics across a number of parameters including location, device, content title, date, and more.

Data can be easily exported into an Excel file for sharing and offline manipulation.

Webcast Metrics provides the audio industry with the Global audience rankers that provide listening data for the top performing audio streaming stations and networks in many parts of the world.

Utilize our Metrics API to access data from the Explore view of Streaming Metrics directly within your company's internal or external BI dashboards.

We pride ourselves on meeting industry standards so that you have the most accurate and reliable data as it relates to the consumption of your audio content.

The Total Listening Hours (TLH) divided by hours in the reported time period.

The number of unique listeners within the market for at least five total minutes.

The total number of sessions with a minimum duration of one minute in length that were started within the reported time period. Any/all invalid sessions are omitted.

The Total Listening Hours (TLH) divided by hours in the reported time period.

Learn MoreView the Rankers

At Triton Digital, we are continuously working to provide you with comprehensive, enterprise-level measurement and analytics tools that enable you to better understand the performance and audience of your on-demand and podcast content. Our Podcast Metrics measurement service is built in accordance with the IAB’s Podcast Technical Measurement Guidelines, providing accurate and insightful data into the consumption of your podcast content. Podcast Metrics enables you to view metrics by date range, geography, device, podcast name, episode title, and more. Through lineups, podcasts can be aggregated to pull unique metrics with the ability to deduplicate audiences. Audience metrics via Demos+ provide person-level demographic, sociographic, media behavior and purchase intent propensities.

The number of unique files that were downloaded, including both partial & complete downloads.

The relative difference of an audience’s composition within a particular audience characteristic compared to the average audience size in the podcast universe or overall US.

The number of individual users that downloaded content for either immediate or future consumption.

The number of hours of podcast content that were downloaded, as a sum of the valid Downloads. This includes both partial & complete downloads.

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State-of-the-art, comprehensive technology to support your podcast strategy.