The needs, interests, and expertise of the audience should be the central consideration in choosing main points.
Demonstrate a variety of methods to help you choose your main points based on your audience and the purpose of your speech
- If you are speaking to a homogeneous audience, research the particular interests of that group and tailor your speech to meet their needs.
- If you are speaking to a heterogeneous audience, try to find points that will interest each segment of your audience, and also a common purpose to unify diverse elements.
- As you choose your main points, ask yourself what is at stake for the audience. Why should that particular group of people care about your topic ? How will it affect them?
- heterogeneous: Diverse in kind or nature; composed of diverse parts.
- Homogeneous: Having the same composition throughout; of uniform make-up.
Consider the Audience: In order to create an effective speech, the speaker needs to take the specific audience into account.
Of course, some groups are easier to figure out than others. Let's say you are speaking at a professional development conference for paralegals. In that case, the attendees share a common purpose, which makes it easier to address their specific needs. You could look at sources such as professional journals and conference bulletins from previous years to see what issues are important to ambitious paralegals. If, on the other hand, you are speaking at a high school graduation ceremony, the audience may include a wide range of people with very little in common except the ceremony itself. In that case, your main points could focus on graduation, the one thing that binds everyone together. Before you choose your main points, answer these questions about the audience:- What does the audience know about my topic?
- Is the audience homogenous or heterogeneous?
- How does this topic relate to the audience?
- Why is this topic important to the audience?
- What is at stake for the audience?
- What does the audience want to learn about my topic?
- How can I show the audience that my main points are relevant and useful?
- For an informative speech, provide a foundation of relevant information and then present knowledge and wisdom that will be useful to your audience.
- A persuasive speech assumes that your audience already has preconceptions about your topic. Address these preconceptions, and then introduce points that prove the value of your position.
- A commemorative speech usually compiles stories and wisdom that will help the audience honor, remember, or celebrate something.
There are 9 different ways to organize your speech and the type of speech can help you decide which one is best to use.
List ways to organize the main points of your speech
- When ordering main points, the speaker should consider the audience and find a way to make sure the points are arranged to help retention and clarity.
- Try to limit a speech to 3 or 4 main points with supporting sub-points to make sure the audience is not overwhelmed with too much information.
- Each of the main points would require additional support and evidence in a speech and are identified only to aid the conceptualization of the organizational forms.
- Asking someone to listen to the speech can help make sure that the main points flow well and are in a order that will help maximize understanding for the audience.
- chronological: In order of time from the earliest to the latest
- sub points: A sub point has a direct, specific relation to its major point that you can make clear by the organizational method you choose.
Organizing the Main Points: Making sure the main points are ordered correctly helps the speech to flow better.
Try to keep main points down to three or four with supporting sub points. An audience will only be able to grasp so much information at one time and the presenter does not want to bombard the audience with too much information at once. Additionally, make sure that each of your main points are supported by the same number of subpoints or evidence. This adds balance and proportion to your speech. The following are the 9 different ways to organize your speech, including examples to help you understand better. Each of the main points, of course, would require additional support and evidence in a speech and are identified only to aid the conceptualization of the organizational forms.Temporal Organization
This is the chronological approach; it is good choice for when you are telling a story, explaining research, or outlining a future plan.Cause-effect
Telling why something happened; cause-effect may be used for past, present, or future events and processes. Cause-effect can also be reversed, from effect back to cause. Example: What causes something to happen, and the result (effect) of the occurrence.Spatial Patterns
Topical
Topical is an appropriate approach when the subject matter has clear categories of division. Example: My Family: my dad, my mom, my brothers.Importance Patterns
This can be used to discuss the different reasons for something and then designating their importance. Example: If you were the President's advisor, you may come to him/her with 3 problems, organizing each in the order of importance to the country.Compare/Contrast
The compare/contrast takes two or more entities and draws attention to their differences and/or similarities. Example: If you were comparing apples and oranges you could use this to better clarify and prove your argument.Problem-Solution Organization
- Problem-solution organization involves the identification of a problem followed by a possible solution.
Stock Issues
Stock issues are designed to organize presentations on issues of policy in a more complicated way than simple problem-solution. There are generally four main components to this organizational scheme:- a description of the current system (inherency, or the inherent flaws in the current system),
- explanation of the harms that result from the current system (harms),
- a program to address those harms (a plan of action),
- reasons why the plan would be preferable to keeping the current system (solvency or why the plan would help the problem).
Monroe's Motivated Sequence
This is good organizational tactic for persuasive speaking. It has 5 Components:- Gain audience attention
- Show need for change
- Provide an alternative
- Benefits of the change
- A call for action
If you want your audience to follow your main points, you should highlight them using visual and textual cues.
Give examples of ways to highlight the main points in your speech
- 65% of Americans are primarily visual learners, while 30% work best with auditory learning and 5% thrive with kinesthetic (or hands-on, touch-based) learning. This puts public speakers at a disadvantage, since only 30% of Americans learn best by listening.
- Public speakers should accept the reality of distractible audiences and take responsibility for getting the message across despite this challenge.
- Public speakers can emphasize their main points using visual and textual cues.
- visual cue: A visual cues is a signal the audience can see. Examples of visual cues include slides, handouts, charts, and also the speaker's body language.
- textual cue: Textual cues are signals within the language of a speech: key words and phrases, examples, anecdotes, and selections of text that appear on a slide or handout.
Highlighting Main Points: Public speakers can use visual aids and textual cues to highlight their main points.
Some studies estimate that 65% of Americans are primarily visual learners, while 30% work best with auditory learning and 5% thrive with kinesthetic (or hands-on, touch-based) learning. This puts public speakers at a disadvantage, since only 30% of Americans learn best by listening. Fortunately, speakers can use visual cues to make their words "stick. " For examples of visual cues, just look at the page you are reading right now. Important points are highlighted with topic headings in large typeface, bold font, italics, bulleted lists, banks of key terms, etcetera: the visual presentation of a printed page functions as a guide for the reader. For a speech, the rules are a little bit different. To highlight key terms and new topic headings, a speaker can create slides or handouts that outline the speech's main points. To convey the effect of italics or bold print, a speaker has to rely on tone of voice rather than visual cues. To combine visual and kinesthetic learning, speakers can poll the audience and ask them to raise their hands and look around the room to see the results. Here are several techniques for using visual aids such as slides, handouts, or posters to enhance your presentation: Graphics such as charts and pictures can make a presentation more engaging by illustrating the main points. If you support your claims with numbers, visual aids such as charts, graphs, and models would help your audience understand the figures easier and faster. If your speech describes people, places, or objects, pictures of those subjects would make your presentation more vivid and interesting. Visual aids such as slides, handouts, and posters are excellent ways to highlight key phrases, definitions, quotes, and lists. Spoken words can evaporate as soon as they leave your mouth, but written words stay in place--they're not going anywhere. Try to put your most important points in concrete form. For example, a slide show that lists important definitions allows the audience to copy the definitions exactly as they appear, refer back to them, and make mental notes of the most important terms. When you make an outline of your speech, keep the question of visual aids in mind. You can save time with an outline that converts easily into visual aids: remember this when you choose subject headings, definitions, quotes, and key phrases. Signal words and phrases are designed to command attention. These verbal road signs have many uses, one of which is to highlight important points. Here are some examples of signal words and phrases that will alert your audience to pay attention: important, noteworthy, crucial, vital, major, principal, primary, central, valuable, defining, distinctive, relevant, above all, in the end-William Ellery Channing Instructions, rules, and descriptions are all great, but if you want to make a concept stick, support it with an example. Different types of examples include facts, figures, data, illustrations, anecdotes, and quotes. As an illustration, compare the following two versions of the same point:Precept is instruction written in the sand. The tide flows over it, and the record is lost. Example is graven on the rock, and the lesson is not soon lost.
- Many Americans struggle with debt. For this reason, affordable health care is an important priority for our country.
- Anne Smith is one of the forty-six million Americans who live below the poverty line today. Last week, Anne arrived at the emergency room of Lutheran General Hospital unconscious and seriously injured after a drunk driver hit her and left her half dead. Anne survived, thanks to the hard-working EMTs at Lutheran General, but she woke up the next morning with $120,000 in medical bills. A health care system that cripples its patients with debt is not consistent with a healthy economy: Americans like Anne deserve better.