Ethnocentrism should be encouraged in international marketing. group of answer choices true false
Chapter 14—Competing on Marketing and Supply Chain ManagementTRUE/FALSE1.The four Ps of marketing are: product, price, positioning, and place.2.Although the word “product” originally referred to a physical product, its modern use has included services.3.Within a single product category, product attributes are standardized.4.Localization is appealing, but expensive.5.In the context of segmentation based on customer categories, global citizens are always skeptical about whether global brandsdeliver high quality goods.6.In the context of segmentation based on customer categories, global dreamers are always in favor of buying global brands thatsignal prestige and cachet.7.Firms dealing with global agnostics can leverage global brands and their relatively more standardized products and services.8.MNEs dealing with global dreamers can market localized products and services under local brands.9.According to the economic theory of supply and demand, a drop in price generates stronger demand. 1. The four Ps of marketing are: product, price, positioning, andplace.a. Trueb. False