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A professional development plan documents the goals, required skill and competency development, and objectives a staff member will need to accomplish in order to support continuous improvement and career development. A professional development plan is created by the manager working closely with the staff member to identify the necessary skills and resources to support the staff member's career goals and the organization's business needs.

Professional development for staff members begins when a new member joins your team. In addition, all staff members should have a "living" professional development plan in place. Planning should not take place only after an staff member is identified as needing improvement. Professional development plans should be reviewed on an on-going basis throughout the year, with at least one interim review discussion between the staff member and supervisor prior to the end of the yearly performance review period.

Professional Development Planning Steps

Use the following steps to create a professional development plan with your employee. Feel free to use the example professional development plans (listed above) to assist you in the process.

Step One: Request a self-assessment from the staff member

Have the staff member complete a self-assessment of their interests, skills, values, and personality. Use the sample performance planning and self-assessment forms listed to the right to assist in the process. When evaluating the staff member's responses, keep these questions in mind:

  • What skills, career opportunities, technologies interest the individual?
  • Do those skills/interests/goals support the organization's needs and goals?
  • What are the short and long term steps to get there?

Step Two: Develop your assessment of the individual's skill level

Based on the staff member's self-assessment, their work record, and your own observations, determine the staff member's skill level in the following categories:

  • Technical skills: skills needed to get the job done.
  • Social skills: how do they work with others?
  • Aptitudes: natural talents; special abilities for doing, or learning to do, certain kinds of things.
  •  Attitude: outlook, feelings, mind-set, way of thinking, and point of view.

Step Three: Assess the department and organization's needs

In order for professional development to be successful, the staff member's needs and interests must be applied to address organizational objectives. The staff member's career path must align with the organization's workforce needs. In creating a professional development plan, consider the following goals:

  • Big Duke" goals
  • Departmental goals
  • Team goals
  • Individual goals

Step Four: Explore development opportunities with the staff member

Explore the professional development opportunities available at Duke with your staff member. Some examples include:

  • Professional Development Academy - The Professional Development Academy is a center dedicated to providing professional development training programs and resources for staff that supports identified staffing needs across Duke. The Academy offers long-term training programs with a tailored curriculum designed to develop skills and capabilities needed to fill identified job opportunities across Duke.
  • New Projects & Responsibilities - Explore what new projects and responsibilities the staff member can assist with in their own department. Staff members can use such opportunities to develop new skills such as web design, business writing, and project management.
  • Workshops & Seminars - Learning & Organizational Development offers a variety of workshops and seminars that help an staff member develop their work and computer technology skills
  • Educational Opportunities - There are a variety of educational opportunities available at Duke and in the Durham area. For a list of available resources, please refer to Training.
  • Volunteer Opportunities - Volunteer opportunities can present a unique way for an staff member to develop certain professional skills.  Search the Duke Today web site for a list of volunteer opportunities at Duke (look under the "Volunteer Opportunities" tab).
  • Mentorship - Interested staff can be paired with mentors for a variety of activities including information interviews, shadowing, tutorials, etc. For more mentoring resources, please visit the Mentoring @ Duke web site. The Professional Development Academy can also provide assistance with determining professional goals before you seek a mentoring relationship.

Step Five: Record and analyze the staff member's progress

Collect feedback from the staff member about their development progress to assist in identifying what the staff member is doing well, build on their skills, correct any problems that may arise, and help them develop new abilities that will improve personal performance as well as organizational outcomes.

Use a Performance Log for tracking, recording and providing feedback from the staff member. Record dates, events, expectations, and the impact of action steps on their development. Make sure to record:

  • Observations of enhanced skills or knowledge and how they were applied.
  • Progress towards goals and objectives.
  • Observations where skills / knowledge could be applied - use for future discussion.

Although it is sometimes called the soft side of change, managing the people side of a change is often the most challenging and critical component of an organizational transformation.

Consider a merger or acquisition. The technical side of the change is certainly complex. You must work out the financial arrangements of the deal, integrate business systems, make decisions about the new organization's structure, and more. But getting people on board and participating in the merger or acquisition can make the difference between success and failure.

Why? Individuals will need to perform their jobs differently. The degree to which they change their behaviors and adopt new processes has a significant impact on the initiative. This is why the soft side of change can be the harder side of change. Fortunately, you can apply a structured approach to managing the people side of change and make a big impact on overall success.

Change Management Starter Bundle: Start applying change management
to your projects and initiatives today with free resources from Prosci. 

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The People Side of Change

Change management addresses the people side of change. Creating a new organization, designing new work processes, and implementing new technologies may never see their full potential if you don't bring your people along. That's because financial success depends on how thoroughly individuals in the organization embrace the change.

Change management is the application of a structured process and set of tools for leading the people side of change to achieve a desired outcome. Ultimately, change management focuses on how to help people engage, adopt and use a change in their day-to-day work.

When defining change management, we recognize it as both a process and a competency. 

Change Management as a Process

The change management process enables practitioners within organizations to leverage and scale the change management activities that help impacted individuals and groups move through their transitions. The Prosci Methodology includes a robust, research-based process called the Prosci 3-Phase Process:

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During Phase 1 – Prepare Approach, we ask and answer:

  • What are we trying to achieve?
  • Who has to do their jobs differently and how?
  • What will it take to achieve success?

During Phase 2 – Manage Change, we ask and answer:

  • What will we do to prepare, support and engage people?
  • How are we doing?
  • What adjustments do we need to make?

And during Phase 3 – Sustain Outcomes, we ask and answer:

  • Now, where are we? Are we done yet?
  • What is needed to ensure the change sticks?
  • Who will assume ownership and sustain outcomes?

Change Management as a Competency 

At the organizational level, change management is a leadership competency for enabling change within an organization. It is also a strategic capability designed to increase the change capacity and responsiveness of the organization. 

For senior leaders, change management competency means being able to lead change for the organization, including being an effective sponsor of change and demonstrating commitment to the change, both individually and organizationally. For people managers working with front-line employees, competency relates to effectively coaching direct reports through their change journeys. Although competency varies according your relationship to change, organizations are more effective and successful when they build change management competencies throughout their ranks.

Change management is not just communication and training. Nor is it simply managing resistance. Effective change management follows a structured process and employs a holistic set of tools to drive successful individual and organizational change.

Why Do We Need Change Management?

There are numerous reasons to employ effective change management on both large- and small-scale efforts. Here are three main reasons:

Organizational change happens one person at a time

It is easy to think about change only from an organizational perspective. When you consider a merger or acquisition, you might focus on financial structuring, data and systems integration, and physical location changes. However, organizational change of any kind occurs one person at a time. That is because an organization-wide change only occurs when Andre, Becky, Carlos and Dharma do their jobs differently.

Organizations don’t change, people do. It is the cumulative impact of successful individual change that brings about successful organizational change. If individuals don’t make changes to their day-to-day work, an organizational transformation effort will not deliver results.

Ignoring the people side of change is costly

Poorly managing or ignoring the people side of change has many consequences:

  • Productivity declines on a larger scale for a longer duration than necessary
  • Managers are unwilling to devote time or resources needed to support the change
  • Key stakeholders do not show up to meetings
  • Suppliers begin to feel the impact and see the disruption caused by change
  • Customers feel negative impacts of a change that should have been invisible to them
  • Employee morale suffers and divisions between “us” and “them” begin to emerge 
  • Stress, confusion and fatigue increase
  • Valued employees leave the organization

Projects also suffer from missed deadlines, budget overruns, rework and even abandonment. These consequences have tangible impacts on project health and the organization. Fortunately, you can mitigate these issues when you deploy a structured approach to the people side of change.

Change management increases the likelihood success

A growing body of data shows the impact effective change management has on the probability of a project meeting objectives. Prosci’s Best Practices in Change Management benchmarking studies revealed that 93% of participants with excellent change management met or exceeded objectives, while only 15% of those with poor change management met or exceeded objectives.

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In other words, projects with excellent change management were six times more likely to meet objectives than those with poor change management. What may be most enlightening about the research is that poor change management correlates with better success than applying none at all.

Prosci research even shows a direct correlation between effective change management and staying on schedule and on budget.

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Individual vs. Organizational Change Management

Effectively managing change requires two perspectives: an individual perspective and an organizational perspective.

Individual Change Management

The individual perspective is an understanding of how people experience change. Prosci’s ADKAR Model describes successful change when an individual has:

If an individual gets stuck on a building block and cannot progress sequentially through the model, the change will not be as successful. The goal in leading the people side of change is ensuring that individuals have Awareness, Desire, Knowledge, Ability and Reinforcement.

Organizational Change Management

The organizational perspective of change management is the process and activities that project teams use to support successful individual change. If the ADKAR Model describes what an individual needs to make a change successfully, organizational change management is the set of actions to help build Awareness, Desire, Knowledge, Ability and Reinforcement across the organization. The Prosci Methodology is based on more than two decades of research and includes assessments and strategy to support targeted change management plans: 

  • Master Change Management Plan
  • ADKAR Blueprint
  • Core Plans
    • Role-based plans
      • Sponsor Plan
      • People Manager Plan
    • Activity Plans
      • Communications Plan
      • Training Plan
  • Extend Plans, as required

Change Management Roles

The change practitioner is like the director of the play working behind the scenes to enable actors on the stage. As a change enabler, the practitioner works to develop the change management strategy and plans while supporting and equipping senior leaders and people managers to fulfill their unique, employee-facing roles. 

For example, research shows that employees prefer to receive organizational messages about change from leaders at the top of their organization. And they prefer to receive messages about the change's impact on their day-to-day work from their immediate supervisor.

The practitioner's job is to enable key leaders and people managers to perform these and other employee-facing roles effectively. During times of change, the effectiveness of senior leaders and people managers in these critical roles will determine whether a project or initiative succeeds or fails.

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How You Can Effect Successful Change

What can you do to become a more effective change leader? Begin applying change management on your projects and build change management competencies in your organization. These are the first steps to ensuring projects deliver their intended results.

The people side of change is not the soft side of change, it is the harder side of change. Investing the time and energy to manage the people side of your organizational efforts pays off in the end in terms of your effort's success and avoiding the numerous costs that plague poorly managed change.